Royal Enfield has started tasks at its new CKD assembly plant in Brazil. The plant is situated in Manaus, capital of Amazonas state. This is RE’s fourth CKD assembly unit to be set up universally – after Thailand, Colombia and Argentina. Royal Enfield additionally has two cutting edge specialized focuses, in Bruntingthorpe, UK, and in Chennai, India.
This is a critical step in the right direction in Royal Enfield’s arrangements in the Latin American locale, all the more so with Brazil being areas of strength for a for the Chennai-based producer. With a limit of in excess of 15,000 units each year, the nearby assembly unit in Manaus is a best in class, current office that will take special care of developing interest in the country. With this new activity set up, the organization means to guarantee faster conveyance timetables for its bikes in Brazil.
The facility will locally assemble the entire line-up of Royal Enfield motorcycles, which includes the likes of the new Classic 350, Meteor 350, Himalayan, and the 650 twins, Continental GT and Interceptor.
Talking at the initiation of the new office, Royal Enfield President, B Govindarajan, said, “Royal Enfield has been working widely to develop the middleweight motorcycling section around the world. With business sectors like the Americas district, Europe and the Asia-Pacific developing fundamentally, it has been our essential plan to be nearer to these business sectors and develop the business. We started on this excursion quite a while back and have set up essential get together offices in Thailand, and in Argentina and Colombia in LATAM.”
Brazil has been a vital market for Royal Enfield since the brand’s raid there in 2017, and Govindarajan says, it is the single-biggest market for us beyond India. “We have seen development of in excess of 100% beginning around 2019 here in Brazil,” he added.
Royal Enfield is currently among the main five players in the medium size bike fragment in business sectors like Brazil, Argentina, Colombia, Mexico and North America.